BruceFields.com

Trying to get people to work with you can be a real problem, agree? I mean whether you are looking for a team kind of person to be part of your organization or just even someone to buy something you would have to sell . . well, it sure seems that there are a lot of  “No”s . . .so m any that we sometimes think maybe we were nuts to have thought we could find people in the first place.

In the MLM industry, there are some statistics, for example that show 72% of the people who come in are right out the door within 3 months. Three months!! And how long did it take the people who managed to enroll them in the first place to actually do that? Get them to say yes. . . . . well, we know it sure wasn’t easy. They most likely had to approach over a hundred people to get each one of those soon to be ex-customer/partners in the first place. Now how  much fun is that, I ask you? And if you criticize my observation with the retort that it is business I am talking about, and that doesn’t have to be fun. Well, pardon my snicker.But that is one of the most patently absurd ideas you can imagine.

First of all, if what you are doing for your bread and butter, or even for your Porsche if you already have enough bread and butter, will most assuredly not become and remain successful unless you find it pleasurable.  I’m sure there many people who are not happy with what they do for money and who still  make a lot of it. But I am not calling strict financial “success” success in this context. We are looking to achieve both money and a happy life!

So my friends, if you are grimacing when you have to get on the phone to speak with a prospect (and in MLM, traditionally, even your mother falls into that category . .and how frightening is that to some of us??) or if you have to start your “elevator spiel” or simply explain to someone you meet at a gathering what it is you do with the intent of “getting them,”  then maybe you are not living your life quite the way you might really be happier doing. You think?

You see, what I found to be the point of what causes most of our tension and unhappiness to be is not that we speak to someone and they are either not interested or, worse yet, think we’re to be avoided at all costs. . . .I mean YES, either one is not pleasant or something we would voluntarily seek, but that there is a limit. Sure, we can learn with reasonable expectation to deal with some of that kind of responses, but how much? How much total abuse (I know, it’s not abuse, it’s business . . .well, it’s self created abuse) do we need to accept before we join the long march of failed business operators? Over 72% of the people who even think they might have some stomach for it soon find that they don’t, and within 3 months are  out and looking for the balloon man.

So how do we deal with this? How do we create success for ourselves and manage to enjoy our lives so that we can create more success to enjoy our lives so that we can create more success . . . . . . how?  Well, if we find that if we approach 100 people and that 90 of them will be unwilling to even listen fairly, we need to realize that it is not our fault. People are who people are. We all are who we are. We are all, unfortunately mostly unchangeable, except by ourselves and then only under extraordinary conditions. So if 90 out of 100 people we approach will give us the cold shoulder, what we need to do is find more people like the 10 who don’t. We need to stop wasting our time talking to people who we are told need convincing (in 3 months they’re gone, if you are “successful”) and focus instead on locating just the people who at least will be interested enough to hear what we have to say. “Success” with them is certainly not assured either, but first, it will be much easier and less tense speaking with them and second, our chance for it actually becoming a “success” will really be much much greater . . . . . forget that 2% junk that mass marketers shoot for. It sure almost killed me.

So here is the choice as I see it for the MLMers in today’s world. We have basically two choices (three if we want to combine them), First choice is to do what our vintage upline tells us to do and that is to go for numbers, hit everyone with a warm body, keep “dripping” on them if you are able to get close enough after the first dribble, hit them with hype, answer objections, become their friends (good advice, but to all of them?), start with your closest friends and families, move on to your business associates, and keep on keeping on because winners NEVER quit!! If they say no then it only means they are “not at 12 o’clock.” Does doing this making anyone else as miserable as it does me? Does anyone else want to live out their precious lives doing this kind of thing for some future which we might never get to, when in fact the future is NOW . . .it’s our lives, folks. It’s how we spend the little time, the very special time we all have here that matters. So for me there is too much unhappy time in this method, and it is actually very inefficient at best even if you don’t consider that. So then there is Choice 2.

What about joining the 21st century? Ever hear of marketing? Ever hear of targeting your market? Instead of randomly talking to hundreds of people, most of whom will not hear a word you are saying or even care, why not talk to people WHO WANT TO TALK TO YOU? Whew! What a concept! Stop wasting your life talking to people who want to get away from you and which causes you anxiety, tension and unhappiness, and instead resolve only to speak with those who will not think of you that way or treat you that way and who, for the most part, will be much more likely to actually work with you and/or become a customer. Is there really much to think about here? Well, not for me.

Since I began learning to find targeted markets for my MLM/GPT businesses, I actually wake up feeling positive. I have a list which I prepare every night of what my tasks are to be done that day and I follow it. My friends don’t hide from me and my family still has me over for Thanksgiving dinner. My success rate has greatly increased and my anxiety level has totally dropped. Life is good again. I discovered that MLM and especially GPT work very well on the internet. You just have to learn some new skills, but they are very learnable. Believe me.

The idea is that we use the web to do our selling for us. We get a little web-site (don’t freak out if you are  not web savvy enough to do one yourself, you don’t need to be and it won’t cost you anywhere as much as you think to have it all done for you) and learn how to do what successful internet marketers have been doing for several years now and then start to enjoy the incredible benefits of this kind of approach. Much of what internet marketing is about is targeting your prospects. There are millions of people on the web every second. Millions. Do you think that if you could learn to make yourself even a little visible that you would find at least a few paltry thousand people to want to talk to you at anyone  time? Yes, you can!

Now at this point one thing has to be made clear to all the self proclaimed MLMers out there. No matter what you may have heard, no-one creates and runs a profitable business for nothing. So if investing in yourself is something you either don’t understand or want to accept, or if you feel that you can create that business without spending anything (and how has that been working for you so far?) then you can stop reading right now. I’m fine. Goodbye. I’m not interested in changing you because I can’t and I don’t want to spend the time on useless stuff. Lesson one!

Still here? Good! Let’s continue. All the details of how to do all this are too numerous to reveal in any meaningful or helpful way right here right now. But that’s OK. Let’s just think about taking the first step . . .having the realization, the IDEA, that this can be done and that it can be done brilliantly and it can be done assuredly and it can be done SUCCESSFULLY! Once you internalize that idea, the rest is just walking . . .one step at a time, and you will see your imagined “idea” taking form in the world surrounding you. I KNOW this to be true.

The second thing you have to do is to stop depending on all the old knowledge you have in such a way as to prevent you from taking in and appreciating the new knowledge that you will be learning. In other words, keep an open mind and an open heart.

The plan is to first get the concept of the whole business strategy you will be embarking upon. Many (most) guru/ instructors out there believe that it is not necessary to cover too much at first and perhaps get confused, but to simply learn as you go with the idea that eventually it will all come together and you will see the whole in a meaningful and productive way. Now, this seems to work for a lot of people, but there are many who do need a picture of where they are going, even if it is only an outline, so that they can better place the steps they are taking to get there. Do you follow that? You see, I believe that many people need to have such an outline simply presented to them first, and then they will be able to take all the little steps they need to more easily and with less confusion.

Here is one marketing plan, as an example:

• Have set up a one page website where you present the solution your product provides without mentioning what it is or whose it is.. The whole point of all of this kind of marketing is that it is NOT the product you will be selling but YOURSELF. You will be establishing yourself as an expert in the fields of whatever it is you are doing. So, for example, if you are in the anti-aging fields you will NOT be selling “Live Forever’s” bio-genetic youth retardation serum (whatever . .I made it up if you can’t tell). You are talking about the field of anti-aging and are offering a free report on the subject.
• Only people who are interested in anti-aging will be looking at this. You won’t have to convince them they need anti-aging or want anti-aging. They are already there! So they will sign in to download the report and you will have A LEAD!
• One of the fields on your sign-in form to them to get your report (which again, you won’t have to do yourself. . . stay tuned) is their phone number. So you will call the person and chat with them about the report and then, following a specific and quick and easy script, invite them to watch a webinar or listen to a conference call where the product line and the program will FIRST be mentioned and explained. All the details will be provided.
• When you sent them to the webinar or conference, you arranged with them that you would call them after they saw/heard it to answer questions. So you do. Call them and just talk to them. You are the expert and you are not pushing anything. They have the information, you have established credibility, and you will gladly take their order and if they are interested in the business, talk about that as well. Sure is better than hearing someone scream “Pyramid Scheme!” And much more successful as well.

Now obviously there are many details surrounding all of this, but it can be learned, There are many people selling al kinds of systems and I’ve looked at many of them. A few are really top notch! You’re going to have spend some money (remember?), but it doesn’t have to be a lot. It can be a relatively small amount at first to get you started and to get some actual money coming in. Once it does come in (and it will if you do what you are taught), you can reinvest some of it into what you are doing to make it grow. You decide how much you want to earn and work. It’s up to you. The point is, it’s the way grown ups (successful business people)  approach their businesses, THe great thing here is that the actual amounts you have to put in are astronomically lower than any other start up businesses . . .ANYWHERE!

You’re looking to start a business to provide you with a 5 or 6 figure income monthly, right? A McDonalds won’t earn that, and one of those babies costs over a million to set up. How about opening a retail store of some kind? Easy to spend hundreds of thousands of dollars to get one of those set up. Then you need to last at least three years to stay in business and maybe show a profit. And it still won’t be as much asa what you are lookoing to create here. So is spending piddly-squat to get moving here a big deal? You tell me.

I’m going to recommend very strongly here to anyone who wants to really learn the many ins and outs of internet marketing a group which is actually on the level and which has some of the best people I’ve ever worked with. I work with these guys and am an affiliate so if you decide to go with them, you’ll be going with me and I will be your direct personal contact for all training, by phone, email, Skype, Facepage . .you name it. I’m here. I’m going to provide you with a link to their presentation which may look very “done,” when you see it, but everything you hear them say is true. No bull. And I think that there is even a chance to sign up to see the whole deal for only a big 10 bucks right now. I would just do it! You can sign up to see the video and still not part with those precious 10 bucks, if that is your choice. But if you read this far, I doubt that it would be.

Nothing ventured . . . . .Give yourselves a break. Enjoy your lives. They don’t need to be unhappy to be successful (HUH?)  

Hit the button. Give yourself a real gift!