So What’s The Opt-In . . .Or Out?

Wed, Aug 17, 2011

Now what we all see as our “model” to create our all important “lists” is the opt-in device where we attempt to convince people seeing our offer to trade us their precious (seriously) name and email info in exchange for something we are offering them. This is not a place to be expecting to make a sale. The only thing we want to walk away with here is the contact information. Period.

In fact, sales don’t usually happen until the people who we eventually get to “opt-in” (trade us their info) begin to see us as truly helpful, learn to trust us and eventually become willing to pay something for what we are giving them.

The first point to be made, then, is that if you are going to build a list by trading value for valid opt-ins, then you really need to be sure that what you are offering is legitimate, genuinely useful, not hokey, and not something that is likely to be seen too widely on the web. Not easy you say? Of course not. Who ever said it was easy to be successful . . .I mean, who of those you could reasonably trust ever said it?

Obviously, it would be terrific if you could create something totally original which satisfied all the requirements listed, but that is not very likely for most of us, so it comes down to being very choosy about who’s thingy you want to distribute. I’m sure most of you receive dozens of offers each and every day for some wonderful new end of the world wonders accompanied by some free gift which promises eternal riches. Many of the tapes I see recently look like Hollywood productions with paid actors, many who seem to have Australian accents (looks like it’s rocking “down under”). I don’t usually sit through them. So where can you go to get some perspective?

Well, there is a very fine Forum on line for internet marketers called “The Warrior Forum” and it is rich with information from many people who actually make money internet marketing. I would suggest that you run over there and take your time checking it out. Don’t just jump in until you have a decent lay of the landscape. There are different levels of participation and “Warrior Room” members get special perks from other members who are introducing new product ideas, etc.

It’s also a great place to find out what is real and what isn’t. Frequently, when I get an offer that I actually think may have some value, I will go to the Forum and search for any threads about it to check and see if other marketers have used it and if so how it works . . .if it works. And frequently I have found reasons both for and against some of those offers which I knew I could trust. Highly recommended.

Another part of this whole business of building your list is that you need to realize that creating sales on-line is not an immediate process. For 99% of what you see being offered by internet marketers to internet marketers, slow go is the game. To establish a real business in this field you really need to be constant, steady, positive, generous and focused on what you can do to help others. There are people who make some money by using clever devices, overstating what is true and perhaps misleading their clients to buy their product, but do you think these buyers will return to buy again? Not likely, and for any endurable business you need to have a good percentage of repeaters.

So once you get so far as to get someone to trade you their contact info for your offer, keep them informed with other useful ideas, source materials, helpful suggestions . . .whatever you can to keep yourself in their windshield, so that eventually when you have something really nice you want to sell them, they will be able to feel they can trust you and will want to pull out their credit card.

Remember always, we all love to buy stuff, we just hate being sold. Use that simple rule and you will be well on your way to creating something of value to others and rewarding to yourself.

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