BruceFields.com

Nothing is just black or white. Not really. If you are someone who can only deal with issues when you believe that the simplest answers (or any single answers), although frequently the correct ones, are absolute and always the right or even appropriate ones, then you have a serious problem.

Many, if not most of us tend to be rather a little lazy or impatient concerning much of what we do and expect in our lives. We want success and faster is better than slower. We want answers to questions how to achieve certain goals and simple is better than complex. We want immediate gratification but that is usually too slow. So we end up frequently going about our business based on what sounds like a good or plausible idea, using trial and error after making our decision to “make it work.” But more frequently than not, it doesn’t.

As a result of this kind of approach which, by the way, we do not generally alter from decision to decision, we tend instead to just become more suspicious and untrusting about new offers to us and believe that by becoming that way we are practicing some “learning” (from our “mistakes”)  that has occurred making it more likely we will become successful . . .next time.

Not!

Sure, if you swing at enough balls you probably will hit some, but what most of us want is something a little better than just a pat on the head. So what is most likely to improve the odds of achieving some real success? First of all, people who approach this goal and who are in the camp I describe above (denial is not a river in Africa, my friends) need to first of all get a grip, look at what was described, take some responsibility for it if appropriate, and NOT judge themselves. It is, after all, not who you are but what you do that we need to look at here. If you have been unsuccessful following a certain pattern of behavior it does not mean you are a failure, you are stupid or you are anything you want to call yourself out of frustration or perhaps self-pity. Forget about that. It is only about what you have been doing, and you can change that any time you decide to.

So the first thing you need to do is simply get the right attitude. It should contain some of the following:

• If something looks too easy it’s not the whole story. But that does not mean that it is worthless. There is something of value in most proposals, but if you are looking for a quick answer on what it is, you are missing potential opportunity. The thing is, the opportunity may be something totally different that just what is being presented. Things can have value in ways they are not being shown. Keep your mind open before you reject an idea. There could be something else in it that suits you better. Think “creative.”
• Do not expect answers to be simple and/or absolute. Marketing, for example, is not something you should expect to have real success in simply and cheaply. If someone is trying to present you with a gizmo that will earn you kilobucks while you sleep, you should have no interest in it and expect that result. Sometimes, however, going back to a previous point, some of these gizmos have some other value which we could implement within a larger framework and actually use some of its capabilities “differently” and benefit thereby. Think out of the box.
• Always check sources and remember to check your own biases when doing a search for information. This requires self-honesty. Think of yourself as a military strategist, or an LAPD detective: Just the facts, Ma’am. Be ready to admit it when you find what you believe has proven incorrect and immediately change your behavior (it’s what you DO) to stop the bleeding and begin accumulating.

One of the biggest businesses on the web, besides porn, is web businesses. Gurus abound. Web business products keep showing up on a daily basis. A few people have actually gotten rich in this business and some have produced real quality doing it. In my personal opinion, Andy Jenkins who is a NY trained videographer is one person who has created extraordinary material and who sells it on line. Anyone wanting to learn video will do well to look up this guy. Never a penny wasted here. He’s also a good guy and really offers excellent personal support as well as bona fide lessons/ info.

Brian Fanale and Norbert over at MLSP have created a huge organization to get people up and running and have done a wonderful and reputable job. Unlike what you learn from someone like Andy which you can use for anything you like, what you get from MLSP is more centered on the marketing of marketing, and most of that is MLSP product. Their stuff is very professional and you could use MLSP to sell anything you like with great support. I suspect, and I could be wrong, that most of what people do with all that content is just turn around and sell it to other people who want to set up web businesses. As long as there is still a market for that, it works great. But you are not locked in to that if you want to use MLSP technology to set up a sales medium for an MLM or a GPT, for example.

Learning to make videos from Jenkins continues to serve me whenever, and accessing the goodies of MLSP is often very helpful in some of my endeavors, but I have found that training people is only one way to create a web business. For some it is the whole deal. Selling marketing products to increase your list size, or increase opt-in rates is another huge market. Anyone who is looking to start an internet business and doesn’t know how they want to go about it is a potential buyer, as is someone who wants to increase their list size or opt-in rate.

Product sales is the big opportunity many look over, but the potential is huge. Affiliate marketing, direct marketing, Ebaying with dropshipping companies like DOBA are just a few other directions you could take. But success in anything, product or information/ training, depends on marketing . . .and the answers on how to do that is the basis for everything we are speaking about here today. It’s all about marketing and there are no short-cuts. There are no quick success gizmos. There are no easy to learn answers. It’s not rocket science. You don’t need to be a genius to succeed in it, but you do have to concentrate on what you are doing, keep focused on what you have to do, be persistent in doing it, test everything you do and keep testing it and changing it, and keep it up. It’s work. It’s time.

Like anything else in this world of any real value, you get out what you put in. Lottery winners are the exception, and if that is your retirement plan I wish you Godspeed! Truly.

I don’t know how many of you have read this up to this point. But if you have, I think it speaks well of you because nowhere here have I offered any quick, cheap, guaranteed, easy fixes. I have been speaking from the heart and sharing knowledge which I have gained over many years in different businesses and which I know to be as reliable as one could reasonably expect.

Reasonably.  I do wish you success and will always answer any emails from people seriously looking to succeed and do the work that requires.